Academic publishing in North America has existed in its current
form for more than two centuries. For most disciplines, the
journal article remains academe's stock-in-trade. Tradition as well
as institutional policy play pivotal roles in "publish or perish,"
and decisions about hiring, promotion, and tenure often rest on
the candidate's publication record. The format of the published
work, the quality of the journal, the publication peer review process,
copyediting, typesetting, and the finished look of an article in
print all contribute to the authority of published research (Tomlins,
1998). The process of "getting into print" is arduous
and can
consume a year or more. Proponents of electronic journals say that
this slow process creates a body of literature that is outdated
at publication. In contrast, electronic peer review proceeds quickly,
and anyone can self-publish on the World Wide Web. Many
scholars object to the time the peer review process absorbs and
predict the demise of print journals in libraries due to expense,
shelf space, availability, turn-around time, and the costs of preservation.
Although technology can place information at a
researcher's fingertips almost instantly, scholars are concerned
about other academic issues that involve the quality of the
research and publication.
The Evolution of Scholarly Electronic Publication
Stevan Harnad referred to electronic publication as "scholarly
skywriting" (Harnad, 1991). Harnad outlined the first three
evolutionary stages in the development of human communication-speech,
writing, and printing (the Gutenberg era). He called the
current stage "the post-Gutenberg Galaxy" or "the
fourth revolution." Both Ann Okerson and Stevan Harnad noted
that scholars
chafe at the time lag in writing, peer review, publication, and
citation in the print journal process (Harnad, 1991; Okerson, 1991).
In 1991, Okerson counted 30 electronic journals and 80 electronic
newsletters. Most were in LISTSERV format. Four years later,
McEldowney located 300 electronic journals and 400 electronic newsletters
and predicted that by 1998 more than 3,500 journals
and newsletters would publish electronically (McEldowney, 1995).
Harter and Kim wrote in 1996 that many of the known
LISTSERV journals had moved to the World Wide Web (Harter Kim, 1996).
In the same article, Harter and Kim reported the results of the
most comprehensive research on the quality of Web journals to
that date. They combined the listings of two indexes for electronic
journals on the Web and discovered that only 131 publications
actually qualified as refereed academic journals. They then determined
that 72 percent of those publications posted with
sufficient regularity during the period of the study to qualify
as electronic journals. Only 45 percent of the remaining 95 journals
in
the study could be accessed on the first attempt. The researchers
uncovered numerous technical problems once in the
directories of the journals that included missing or misspelled
URL's and changes of address with no forwarding URL's. The
articles also contained errors such as inoperative links, missing
references, and unverifiable data. Of the 131 electronic journals
in the original sample, only 56 percent met the following criteria:
(a) scholarly and peer-reviewed, (b) accessible, and (c)
published with references (Harter Kim, 1996).
Copyright and Intellectual Property
Based on an example from Burbules and Bruce, the following example
demonstrates complex ethical and publication issues
(Burbules Bruce, 1995). Suppose that a scholar posts an article
to the Web. Other scholars e-mail her and she revises the article
extensively, sometimes using cut and paste. She publishes an article
in an electronic journal and based on commentary from the
readers, writes a second article that is published in print. When
was the first article actually published, when it was posted to
the
Web or when it appeared in the electronic journal? Who is the author?
Did plagiarism occur? Who were the reviewers? Was the
article refereed? To what extent should the authors of commentary
receive credit for both articles? What are the copyright and
intellectual property issues that involve these articles? While
the scope of this paper does not provide answers, it is important
to
debate these questions when considering the professional ramifications
of electronic publishing. Along with the quality of
publication and access issues, some of these questions form the
basis for the academy's hesitation to accept electronic
publication as evidence of scholarly productivity for promotion
and tenure review.
The Triangle Research Libraries Network (TRLN), a joint committee
of faculty, librarians, and university press editors from Duke
University, North Carolina State University, and the University
of North Carolina at Chapel Hill, authored proposed policy changes
in 1993 (TRLN Copyright Task Force, 1993). The committee advocated
policies that allow authors to retain their copyrights while
encouraging the institutions to electronically publish the results.
Their policy stated, "Returning ownership and control of the
research results to the institutions and individuals who generate
them in the first place is a critical first step in moving toward
a
future where research results are peer reviewed and then disseminated
electronically to the worldwide scholarly community at
reasonable costs" (1993, p.15).
Harnad (1997) argued that authors are paid for their scholarly
work in terms of tenure, promotion, travel benefits, and research
grants, therefore objection to assignment of copyrights to publishers
is without merit. Harnad also noted that the scholar's
relationship with publishers is vastly different than the relationship
that authors of other genres have with publishers, and believes
that copyright will have little or no meaning if open access applies.
He emphasized e-print, a method by which scholars post
articles to a site, and other scholars contribute their comments.
The original author can then revise the article and post it to an
electronic publisher or a print publisher. Thus far, most print
journals reject this procedure on the basis of questionable
authorship and argue that the article was previously published on
the Web (Guernsey Kiernan, 1997). Tenure and promotion
committees also do not respond well to the electronic form of collaborative
authorship. However, many scholars view e-print as a
legitimate method of distributing papers to colleagues for comment
prior to submitting the paper for publication.
Economics
Institutions of higher education inevitably pay for research twice--first,
in the form of faculty salaries, and then for library journal
subscriptions (Guernsey, 1998). To provide research facilities,
academic libraries must maintain adequate numbers of journals in
each discipline, even if the publisher inflates the price. Libraries
can now spend thousands of dollars for a year's subscription to
a
single journal. Three years ago that same journal might have cost
only a few hundred dollars (Association of Research Libraries,
2000; Wilson, 1998). This situation is particularly true of journals
in the hard sciences and medicine; in fact, an annual
subscription to a medical journal can exceed $15,000 (Wilson, 1998).
In the classic sense, print journal publishers might be biting
the hand that feeds them. Richard W. Meyer argued that as publishers
increase the price of print journals to libraries they lose
some sales, but more than offset those losses with gains due to
inflated pricing (Meyer, 1997). Libraries now turn to electronic
journals to reduce the overall cost of journal subscriptions.
Many academic libraries compile their own electronic journals,
creating "virtual" or "digital" libraries. Johns
Hopkins University
received funding from the National Endowment for the Humanities
and the Mellon Foundation to initiate Project Muse. Nearly 400
libraries currently subscribe to Project Muse, which provides access
to 42 databases that feature electronic journals. Of those
subscribers, approximately 80 percent enroll through library consortia.
Project staff log 3 million users each quarter and process
nearly 30,000 requests daily, as of January 1997 (Neal, 1997; Varian,
1997). The pressure to "publish or perish" places scholarly
authors in a poor bargaining position.
Whether the costs are charged to the library, to an academic department,
or are incurred through faculty salaries, institutions
almost always bear the expense of research and publication, unless
the researcher has grant funding.. In fact, the economics of
publishing could change rapidly as electronic publishers charge
authors, not subscribers, for publication fees.
Two Models
Two models for electronic journals have rapidly evolved. The first
model mimics the print process with paid subscriptions, a
lengthy peer review, and archival processing on paper rather than
electronic format (disk, CD). The second view predicts a more
fluid process: electronic writing will dominate publishing and publications
will be freely available to everyone. Peer review, while
still essential, could take a variety of formats, and utilize methods
such as e-mail, LISTSERV, and e-print, a form of posting on the
World Wide Web that invites commentary. Although Harnad (1991) advocated
the second model, Okerson (1991) believed that
both models would coexist for some time. These models are at the
heart of a controversy among researchers who support
electronic publication.
The Two Models and Senior Faculty
Although university policies concerning tenure and electronic publication
remain open, senior faculty continue to resist the
medium (Collins Berge, 1994; Kubly, 1996; Langston, 1996). Their
reluctance to accept articles published in electronic journals
directly affects faculty voting in personnel decisions. Genuine
concern about the quality of electronic journals, even without
analysis of research methodology and writing style, lead to skepticism
about consideration of electronic publications for hiring,
promotion, and tenure review. To attain the status of print journals,
Kristin Hede Kubly argued that "online journals must maintain
the rigorous standards that print journals have employed" (Kubly,
1997, p. 275).
However, scholars such as Bernard J. Hibbitts (1996) and Terrence
A. Brooks (1999) advocate electronic journals that can and
should exploit the Web's full capabilities. This technology includes
interactive forms, animation, sound, and video programmed in
languages like JAVA, JAVASCRIPT, and PERL. But most faculty are
still testing the electronic waters and the ambivalent
atmosphere inhibits progress. Meanwhile, junior faculty hesitate
to publish electronically because they do not know if their
committees will consider their work for tenure review. As David
A. Rier noted, "Now it would be a fine thing indeed if articles
were
written for their own sake. But Web technology does not alter the
fact that professors, especially those not yet tenured, can ill
afford to 'opt out' of a game that determines their professional
fate" (Rier, 1996, p. 205).
Women particularly find themselves caught at cross-purposes. According
to the Chronicle of Higher Education (August 27, 1999,
p.38) in 1995, women made up 35 percent of all full-time faculty.
The vast majority of women in academe are untenured and fill
the lowest academic ranks. Sixty-four percent of all the women in
the academy are lecturers, adjuncts, instructors, and
not-yet-tenured assistant professors. Women make up more than half
of the faculty in the instructor and lecturer ranks. Without
the full support of their institutions, these professionals have
difficulty in obtaining grants, conducting research, and having
papers accepted for publication (Enos, 1991). The presence of women
in the ranks of senior faculty is disproportionately low;
only 18 percent of the full professors and 32 percent of the associate
professors are women. These figures were released in
1995; the numbers are believed to have declined since that time.
A number of studies demonstrate that women publish fewer articles
than men (Creamer, 1998), receive fewer citations (Sonnert
Holton, 1996) and have more difficulty in breaking into print than
do their male counterparts (Enos, 1991). According to Enos, a
scholar in the field of Advanced Composition, women also tend to
publish in less prestigious journals than men and tend to
publish programmatic articles rather than theoretical articles (1991).
Because electronic journals are a relatively democratic form
of publication, it could be tempting for women to publish in this
media. Many women authors with technical backgrounds would
like to publish electronically, but are concerned that the time
spent writing an electronic article would be better spent in pursuing
print publication, which also has the payoff of acceptance in tenure
review portfolios (Langston, 1996).
Changing Policies: Hiring, Promotion, and Tenure
Economics and technology now dictate a shift from print to cyberspace
and make electronic publication inevitable. Given faculty
preference for print publications, the demise of print journals
will not occur as rapidly as some proponents of electronic journals
predict. However, the climate of uncertainty creates a dilemma,
especially for women faculty. Is it better to publish more research
articles electronically to increase the total number of publications
and hope that the tenure committee will consider electronic
articles? Or should tenure-track women faculty submit their research
to a print journal and allow the article to wind its way
through the review and publication process?
Many junior faculty, women among them, are considering electronic
publication. Electronic journals, particularly those hosted by
academic digital libraries, attempt to obtain articles through the
institution's faculty. But there is no guarantee that the candidate's
tenure committee will accept the electronic article as evidence
of scholarly excellence. If accepted as part of the portfolio, will
the
article be judged on the same merit as print articles? Consider
the cases discussed below.
In 1998, the Pew Charitable Trusts, the Association of American
Universities, and the Association of Research Libraries
co-sponsored a series of national meetings attended by university
provosts, librarians, and scholars. The meetings culminated in
a proposed plan that involves peer review for certification of articles
(Wilson, 1998). Each university would appoint peer review
panels within every academic discipline to examine articles for
certification. If certified, the articles could then be considered
in
promotion and tenure proceedings, even if the author does not pursue
publication. Authors could electronically publish in their
university's digital library. This controversial arrangement has
met with mixed reaction among the universities represented at the
meetings, although Caltech has taken action on a radical new policy
of its own.
In September 1998, Caltech asked its faculty to retain their publication
rights rather than assigning the rights to publishers. If
publishers decline to print the articles without the rights, Caltech's
administrators hope that faculty will publish in the library's
electronic system (Guernsey, 1998). Unlike other institutions of
higher education, Caltech's position is unique because its niche
is
applied science. Traditionally these disciplines weave networks
with industry, government, and private institutions. These
relationships allow the applied sciences a measure of independence
that other disciplines do not have.
Further, the electronic journal garners far more acceptance in
the private sector than in public higher education. At companies
like Boeing Aircraft and Battelle Laboratories, electronic journals
form the standard and are often condensed in the corporation's
digital library before being posted as electronic digests to subscribing
engineers (Fidel Crandall, 1998). Obviously, the culture of
applied science supports the electronic media and encourages academic
faculty to publish electronically. Men traditionally
dominate the applied sciences, and so a great deal of networking
supports acceptance of electronic publication in engineering.
But what about the liberal arts and education, academic areas where
more women can be found? Academic fields in these
disciplines lag far behind engineering and physics in acceptance
of the electronic journal. Arts and education also constitute
some of the academic areas that are most likely to resist acceptance
of electronic publications for tenure review.
If institutions of higher education strongly support the development
of electronic publishing, policy changes could convince senior
faculty to alter their opinions about electronically published articles.
When surveyed in1995, less than 3 percent of all faculty
respondents stated that they had submitted articles to electronic
publications. Of those surveyed, 62.4 percent indicated that they
did not favor the use of electronic journals for promotion and tenure
review (Budd Connaway, 1996). Much has changed over
the last few years. Tenured faculty exercise influence; they can
call for tighter standards in electronic publication-standards that
lead to the consideration of articles published electronically for
hiring, promotion, and tenure proceedings (Kubly, 1996).
While untenured women find themselves in a precarious position,
tenured women enjoy more freedom in their choice of media.
Senior faculty often evaluate the records of tenured candidates
for promotion to full professor on benchmarks other than their
publication records. In interviews conducted in 1998, three department
heads stated that national reputations, research grants,
and professional service were as important as the publication record
to a tenured candidate seeking promotion to full professor
(Tescione, 1998). Senior women faculty could play a strong role
in electronic publication. They can publish electronically and
encourage their colleagues on tenure committees to accept electronic
publication in tenure review portfolios. Members of tenure
committees should consider electronic journal articles to be on
the same par as the print counterparts. Just as faculty evaluate
each print article on the merit of its research content, electronic
articles should be assessed by the same standards of quality.
Outside peer review of previously published research forms a cornerstone
for promotion and tenure review (Bednash, 1991).
The current system trusts senior scholars in other institutions
to empirically analyze the work of junior faculty and to comment
on
its quality beyond the scope of writing style and format. Strong
research that is well-written remains good research, whether it
is
published electronically or in print. The tenure and promotion system
relies on the opinions and thoughts of senior scholars,
regardless of the media used in publication. Although the media
should be irrelevant, the quality and accessibility of the
publication is crucial (Collins Berge, 1994). Economics and technology
now dictate a shift from print to cyberspace and make
electronic publication inevitable. Many top scholarly journals now
appear in both electronic and print format (Kubly, 1996;
Langston, 1996).. Institutions of higher education and their senior
faculty should respond with open minds to urge viable
standards of excellence for both media and to accept electronic
articles on an equal footing with print articles in hiring, promotion,
and tenure proceedings.
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Susan M. Tescione is a doctoral student at the University of Washington.
tescione@u.washington.edu
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