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Building eCommerce Websites that Work - Part 2
Copyright 2005 Richard Keir Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in...
Getting Listed in the Top Three Search Engines for Free
The search engine wars are on again. In an effort to beat each other for the number one position, each of the big three search engines is changing its search engine model or changing its site. THE SCOOP In the number three position is Google. In...
"Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps"
Just launched your website ? Now what ? You are finally ready with your excellent product, killer salescopy, eye-catching graphics and tiny robots working for you tirelessly. Now you have to get those hungry 'visitors' and 'leads' waiting to grab...
Why Your Blog Might Be Sabotaging Your Business
Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both...
WoW Directory Blog Contest
WoW Directory is sponsoring a blog contest with a $500 Award. The contest is for the best social movement or social conscience themed blog. The winner will be determined by your votes. See http://www.wowdirectory.com/bestblog.htm for full details. ...
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Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.
However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.
The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the
use of javascript, iframes, or the like) requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines will spider or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking
For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.
posted by Matt Foster, CEO, ArteWorks Business Class | 2:26 PM
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About the Author
Mr. Foster is the President and CEO of ArteWorks Business Class ( www.arteworks.biz ). He specializes in search engine optimization and search engine friendly website design. He has been active in the industry since 1995
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