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New Strategies and Networks for Women Business Owners | |||||
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It is impossible to overestimate the importance of a team approach. First, both the complexity and the velocity of business today, which, for any business on the Internet, is, at once, technical, global and 24/7, carried out in a couple of dozen different time zones, have eclipsed one person's ability to control it all. A leader must rely on his team. He must also seek answers, feedback, collaboration and leadership in others, to be infused into his own leadership.
Just as people
promote in their own image, women like to hob nob, do business, chat, exchange
business insights and tips, sip a white wine, or enjoy a nice dinner with
other women on their professional level. Once you've gotten to know someone
socially, it's much easier to approach them professionally, a fact the "good
old boys" network has long known and used to its advantage. There's no reason
you shouldn't do the same.
Moving from
Detail to Delegation, Increased Visibility and Strategic Alliances
When a woman
business owner, begins to achieve some degree of success, she sometimes
has to work consciously on modifying many of her habits and attitudes. Perhaps
the most important attitude which must change, as Deborah J. Swiss points
out in "Women Breaking Through", is "the caretaker-of-the-details trap".
Most women who've
risen to be successful business owners have gotten where they are because
they are good at what they do. They usually have had to be extraordinarily
painstaking in their attention to detail. When an employee or staff member
neglected to do something, they often rushed in and did it themselves, thereby
protecting their credibility and assuring their continued upward mobility.
This, perhaps strongly ingrained, habit must come to an end and be replaced
by an ability to delegate. Along with this new focus on "big picture" issues
and the delegation of execution is the need for increased visibility and
strategic alliances in order to move up to the next level.
Increasing
Your Visibility
The first step
for many women, after giving up some of the detail work, is to get out there
and get known in your industry and your community. Start to take on speaking
engagements, write articles, mentor others, join industry groups.
Make Yourself
A Key Player in A Powerful Network
Tap into an
existing network which already has power. NAWBO, the National Association
of Women Business Owners, for example, is one such network. Once you are
introduced into the organization and work to meet key players, they can
introduce you to others, sponsor you, mentor you, guide you and usher you
in to meet the people who can write big checks or make big loans.
Just as people
promote in their own image, women like to hob nob, do business, chat, exchange
business insights and tips, sip a white wine, or enjoy a nice dinner with
other women on their professional level. Once you've gotten to know someone
socially, it's much easier to approach them professionally, a fact the "good
old boys" network has long known and used to its advantage. There's no reason
you shouldn't do the same; it's really a win-win proposition for everyone,
increasing the ease, speed and effectiveness of business all the way around.
In time, you
should not only get to know the key players but position yourself to become
a key player as well. There's only one way to do this: volunteer and give
your talents. You will be rewarded not only with respect and gratitude but
also, in time, power.
Women's Networks
Are Sought After By Other Power Players and Networks
You are not
the only one interested in becoming involved with these women's networks.
Bankers, brokers, financial planners, politicians, travel companies and
others, all want to be on friendly terms with powerful women's organizations.
If you are affiliated with such an organization, these people will be more
likely to take an interest in you, or, at least, give you a fair hearing.
Your entry to see them will be, more or less, a given.
Women's New
Financial Networks
Because networks
are recognized to be so powerful, and because lack of capital is often what
holds women business owners back, women are starting their own networks,
their own venture capital firms or angel groups.
Considering
that women received only 1 or 2 percent of the billions of dollars of venture
capital invested last year, it is high time women started their own financial
networks. And, despite this disparity in funding, women-owned firms are
the fastest growing sector of the U.S. economy, with seven-year revenue
growth of 132 percent and $3.3 trillion in purchasing power. So women have
overcome great obstacles, including lack of access to capital and lack of
entry to certain money and power networks, and become successful in spite
of them.
Women Are
Valuable Players In Any Network
As business
becomes more diverse and global, women's skills emphasizing connection,
and interdependence over status and independence, their heightened sensitivity
to cultural difference and willingness to communicate and look at the
entire context before acting, make women increasingly valuable players
in any network. This is a fact all women business owners need to leverage
to their advantage. |
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