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21 Free or Low-cost ways to Promote your On-line business
After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business.
1) In the beginning...
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Google's Secret Guidelines On Thin Affiliates
Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results. These "international agents", who are...
Marketing your home business for big profits
Marketing your home business for big profits takes some due diligence and the right resources. In 1999 I started a home based business, and I submitted my website to every search engine that would take it from here to the North Pole. I submitted...
Web Coach Tip: 3 Proven Steps to Increase Traffic to Your Website.
Copyright 2005 Donna Payne #1 Make sure your business card includes a persuasive “FREE Offer” inviting the recipient to visit your website. I used to think this idea was too “salesy.” That is, until I tried it myself. I exchanged a handful of...
Why You Need Outbound Links
Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website. In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you...
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The Secret of Search Engine Optimization
How to do search engine optimization is one of the best kept secrets in the world. Even though you would think it is all out there in forums and other websites, when you try to figure it out, you will find you can’t find the forest for the trees.
Let me put it plain and simple. The secret of search engine optimization is not about keywords, or titles, or meta keyword tags, or meta descriptions, or heading tags, or keyword density, or alt attributes, or what ever other on-the-page factor you can find. Even links aren’t the secret.
The real secret of search engine optimization is Harmony!
Harmony between all the factors I just mentioned and many more other factors as well. And that is exactly why it is not easy to find a great SEO company for your website. Every SEO can talk about the importance of a title, or any of the other factors, but try finding one that talks about how it all works together.
Harmony is the real power of SEO and it needs to be supported by lots of hard work, especially focused on link building. But here too harmony comes into play.
Many SEO’s that I talk with about harmony tell me
that of course I am right and that it is so obvious it isn’t worth mentioning. But the truth is that not that many people (SEO’s included) are able to bring real harmony to their pages and website.
Putting keywords in title, meta keywords, meta description and heading tags, that’s easy. But that’s just the most basic form of harmony in a web page. Just think of how keywords fit into text found in the title, description, heading tags and the copy. Should you just place the keywords in there somehow, or may it be better to be a bit more considerate when choosing what to write in all these places?
What about topical structure? Is your site completely structured according to a logical topical structure? There are so many indirect factors that are as powerful as link building. And it is hardly possible to put it into words as it is more an art than a science to get it right.
About the Author
Peter Faber is the Implementation Director of http://www.i-brane.com; a search engine optimization company located in Brazil with a focus on Brazil, the USA and Europe. He also has his own SEO Blog in http://www.seo-works.com.
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