By Alice Combs After running my own business for forty-five years, I am able to reflect on what I did right and wrong over the years. Looking back, I can distill what I learned into eight basic business lessons. My hope is that the next generation of women business leaders can take these lessons […]
Month: August 2020
Is Being an Activist Brand Right For You? If So, How Do You Get Started?
Social activism is the brand shift du jour, from Aunt Jemima to Facebook boycotts. But is it right for you and your brand? And if so, how do you do it without seeming opportunistic, particularly if this is new territory? Brand activism begs a significant strategic shift and not just a small change in […]