Penelope W. Brunner, Ed.D.
Melinda L. Costello, Ph.D.
BRUNNER & COSTELLO, SPRING, 2002
Yet, if humor, and particularly sexual humor,
is being used to undermine power, then women seeking success in
management roles need to be aware that even subtle sexual or gender-related
joking may be blocking their path to the top.
To laugh or not to laugh? That seems to be the question.
With every article on workplace stress comes another recommendation
for including more humor on the job. However, there is corresponding
research showing that office humor may lead to such negative repercussions
as sexual harassment charges. In 1980 the Equal Employment Opportunity
Commission (EEOC) published the guidelines that define sexual harassment
as Unwelcome sexual advances, requests for sexual favors,
and other verbal or physical conduct of a sexual nature (Rutter,
1997, p. 10). These guidelines also define harassment as the creation
of a hostile or intimidating working environment; it is such an
environment that serves as the basis for numerous work-related lawsuits.
The EEOC classifies unwelcome behavior into seven forms, and according
to a U. S. Merit Systems Protection Board study, the most frequent
form cited includes sexual teasing, jokes, remarks, or questions
(Rutter, 1997, p. 11).
Under EEOC guidelines and employment law, the kinds of sexual communication
or behaviors that were previously considered harmless in the workplace
may now be illegal. And yet, human beings remain sexual beings regardless
of governmental rules and regulations, so our use of humor is increasingly
a source of confusion and perplexity.
However, the study of humor, for the most part, either overlooks
sexual humor as it occurs in organizations or is limited to an analysis
of whether or not a joke is sexual harassment; the meaning behind
sexual humor is generally ignored. Lundbergs (1969) joke labeling
scheme totally omits the sexual content of jokes other than to include
a disclaimer that excuses the sexual frolics as typical. Vinton
(1989) categorizes humorous interactions observed at a small family-owned
corporation in the Midwest, but labels obviously sexual jokes as
mere bantering ( p. 161); a recategorization of Vintons
data indicates that sexual humor is more pervasive in her setting
than she reports. Other researchers (Decker, 1987; Hemmasi, Graf,
& Russ, 1994; Herzog, 1999; Prior, 1995; Wilson & Molleston,
1981) study different perceptions of sexual humor and, in some cases,
explore how far sexual humor can go before it is considered offensive.
Duncan, Smeltzer, and Leap (1990) provide a framework for exploring
the evolution of humors various roles, including when humor
deteriorates into harassment (p. 257). Fritz (1997),
Hemmasi and Graf (1998), Rutter (1997) and Schaefer and Finegold
(1995) also contribute to the understanding of humor and harassment
in the workplace, but none focuses on the purpose of sexual humor
or examines the meaning behind the jokes.
A study by Spradley and Mann (1975) goes a step further and proposes
that sexual humor plays a role in leadership, power, and status
relationships; we agree with this proposition. We also suggest that
sexual humor may disguise attitudes toward gender roles and may
be used to maintain an existing organizational structure. Analysis
of these attitudes and their implications should not be ignored
in our efforts to understand organizational behavior and gender
relationships and should invite further consideration and examination.
Recognizing that sexual humor may be used, consciously or unconsciously,
to undermine power and control may help women in their quest to
comprehend, and effect change in, the existing workplace hierarchy.
Humor Sends a Serious Message
In order to discuss sexual humor in organizations one must understand
the complexity and illusion that surround the constructs of sexuality,
gender, and humor. In this sense, we define sexuality in the words
of Burrell and Hearn (1989), The social expression or social
relations of physical bodily desires, by or for others, or for oneself
(p. 2). Sexuality and gender are intimately related
and Burrell and Hearn (1989) include both in what they call the
sexuality of organization (p. 2). We use the term sexual
humor to describe humor that relates to issues of either gender
or sexuality.
Hearn and Parkin (1987) present four fronts of sexuality
in organizations: (a) visible, such as open sexual liaisons; (b)
secret, such as sometimes uncirculated documents that pertain to
sexuality in the organization; (c) unseen, such as sexual fantasies
and desires; and (d) elusive, which overarches the visible, secret,
and unseen fronts. The primary front of sexuality in organizations
is the elusive because, as Hearn and Parkin (1987) write, On
the one hand, we have discovered the ever-presentness
of sexuality in organizations and the ways it can permeate, influence
and be powerful; on the other, sexuality almost always remains one
step removed from being pinned down, measured and researched
unambiguously (p. 123).
Given this elusive nature of sexuality, it is easy to see how ambiguous,
gender-related messages are often sent on a humorous vehicle. According
to Mulkay (1988), there are two different forms of discourse--serious
and humorous--and different rules of interaction apply in each mode.
Assumptions made by the listener in the serious mode are not appropriate
in the humorous mode. Humor provides a perspective that would not
be appropriate in the serious mode. Although at times there may
not be any hidden meaning, a humorous statement may carry significance
from the serious realm. The recipient of the humor is left to wonder
whether or not there is a serious message because the words can
convey both serious and humorous messages at the same time. Humor
is the perfect medium in which to couch a serious message because
any serious intention and any serious meaning can always be denied
(Linstead, 1985; Mulkay, 1988).
Sexual Humor Maintains an Existing Structure
While societal norms and discrimination laws target the obvious
discrimination practices in organizations, subtle methods of prejudice,
such as sexual humor, retain and support an organizations
historical structure and are often overlooked. Although most organizations
present themselves as gender-neutral, in actuality most organizations
exist according to a masculine identity, and several writers argue
that gender and sexuality exist in organizations as part of the
process of control (Acker, 1990; Burrell, 1984; Hearn & Parkin,
1983; Walby, 1988). Often this control is demonstrated through maintenance
of the status quo.
Mulkay (1988) believes humor, and especially sexual humor, is used
to preserve existing organizational structures: It is yet
another paradox of the humorous mode that, although
semantically humor involves confrontation with a subversion of a
dominant pattern, it is used most effectively for serious purposes
mainly in structured situations where it works to maintain that
pattern (p. 177). Thus, sexual humor may be used to support
the patriarchal structure of most workplaces. Seemingly harmless
jokes and remarks may undermine a womans advancement, thereby
preserving the existing power base.
Kahns (1989) article concerning organizational diagnosis
and change demonstrates how humor sends a message about power relationships.
When a male employee mumbles a one-line witticism under his breath,
this forces a female consultant to reconsider the gender relationships
in their workplace. A female secretary walks into a meeting of the
banks managers to deliver some papers and accidentally unplugs
the slide projector with her foot. A male supervisors quick
comment about a womans touch provokes laughter
from the men attending the meeting (Kahn, 1989, p. 46). Initially
the consultant perceives the men in the bank as liberal and non-sexist
but, with some investigation, she finds that the joke signals issues
about resistance to womens control and authority (Kahn,
1989, p. 47). This supposedly innocent joke exposes underlying attitudes
toward power relationships in the organization. Although these attitudes
may not manifest through conversations with organization members,
humor provides an acceptable way for men to express these beliefs.
This type of brief interaction, recurring repeatedly throughout
a normal workday, may indicate and perpetuate assumptions that men
make about womens roles in the workplace.
Spradley and Mann (1975) also illustrate how sexual humor maintains
status and role relationships. In The Cocktail Waitress (Spradley
& Mann, 1975), the authors observe a complicated and tricky
pattern of joking between the exclusively male bartenders and the
female waitresses. It takes time for the waitresses to learn how
to negotiate the boundary between acceptable joking comments and
unacceptable serious insults because, even when joking, girls
must maintain a subordinate position, careful that their ritual
insults do not denigrate a male bartender (Spradley &
Mann, 1975, p. 93). Even without the help of the authors narrative
and interpretation, it is clear that the bartenders joking
keeps the women subordinate.
The explicit or subtle sexual humor observed by Spradley and Mann
(1975) and Kahn (1989) provides insight into existing power structures
and gender relationships. It is interesting to note, though, that
most of the research regarding sexual humor does not follow this
lead but focuses instead on the legal harassment aspects. Yet, if
humor, and particularly sexual humor, is being used to undermine
power, then women seeking success in management roles need to be
aware that even subtle sexual or gender-related joking may be blocking
their path to the top.
As organizations, and organizational researchers, seem to focus
primarily on finding the formula for avoiding sexual harassment
litigation, popular culture and the media, paradoxically, seem intent
on projecting an image that says work relationships are more rife
with sexual innuendo and power trips than ever before. If television
may be considered in any way a mirror of what society deems normal
or acceptable, then even a superficial, non-scientific review of
programming would reveal that, as in the past, sexual humor is still
being used to define roles. Much of the humor in the media involves
sexual situations and put downs and is considered funny because
others can relate to it. However, as Spradley and Mann (1975) demonstrate,
humor is often used to keep a character in her place; and many times
that place is subordinate.
Conclusion
Sexual humors prevalence in the workplace seems to imply
a normalcy that is accepted until it crosses the legal harassment
line. Research that defines the boundary of acceptable sexual humor
probably helps some organizations avoid legal action but does not
address the possibility that sexual humor supports an existing organizational
framework that is harmful to the advancement of women. We conclude
that sexual humor perpetuates mens domination of women while
appearing innocent of intent, and in this way, supports the existing
patriarchal, social structure of organizations. Women need to recognize
that even if sexual humor does not cross the boundary into harassment,
it still may communicate a deeper, and darker, meaning.
Is it possible that humor can be used in an organization in a way
that promotes equality and does not diminish the power of men or
women? In 1978, Neitz suggested that office humor should change
in content to reflect the awareness of the power contained in the
male narrative. This humor would allow laughter by both men and
women at the expense of neither, Laughter in this sense is
only possible between equals; when men and women can both tell jokes,
and can both laugh together perhaps the content will reflect the
change, with neither needing to assert superiority over the other
through their jokes, or in other patterns of interactions
(Neitz, 1978, p. 222). Mary Crawford (2000) also acknowledges that
sexual humor maintains a sexist social order (p. 220),
but she suggests that humor may subvert the social order and
create new realities (p. 224).
Perhaps Neitz (1978) and Crawford (2000) are optimistic in their
thinking, or just ahead of their time. Their proposals imply that
organization members have an understanding of how sexual humor is
used to perpetuate a male dominated structure, and we present an
initial step toward that goal. Women who are leaders in their organizations
need to have an understanding of the serious messages that may be
hidden in seemingly harmless jokes related to sexuality or gender.
Further research exploring the roles of sexual humor should not
overlook womens perspectives, the meaning behind jokes, and
how humor may perpetuate relationships that are no longer appropriate.
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Authors
Dr. Penelope W. Brunner is an Associate Professor of Management
at the University of North Carolina at Asheville.
Dr. Melinda L. Costello is an Assistant Professor of Management
at the University of North Carolina at Asheville.
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