Social activism is the brand shift du jour, from Aunt Jemima to Facebook boycotts. But is it right for you and your brand? And if so, how do you do it without seeming opportunistic, particularly if this is new territory? Brand activism begs a significant strategic shift and not just a small change in […]
The movie Crazy Rich Asians released to a frenzy of buzz not only about Asian representation but also, about the wealth and opulent lifestyles on full display. The cars, the fashion choices rivaling those in The Devil Wears Prada and of course, the ring! Clearly, the world has a voracious appetite for fantasies […]
Women earning leadership positions in this country is nearly impossible. If you add the word introvert to it as well, it may seem like your chances of becoming a leader are pretty bleak. However, I’m a woman, and I’m an introvert, and I like to believe that I’m a leader, having been in […]
By Katie Lundin Launching a new product is always risky. No matter how diligently you prepare, you can never guarantee success. And, as you’ll see below, even the most successful businesses suffer the occasional flop. But how do you know when a product is a flop? Joan Schneider and Julie Hall of Harvard Business Review share that: …about 75% […]
By Marteney Jacobs Imagine putting everything – blood, sweat, and tears (literally, lots of tears) – into three years of medical school just to find out that your career is over; you’ll never be a doctor and there’s absolutely nothing you can do about it. Welcome to my life. I loved being a medical student. […]
Did you know that if you are willing to fail, you will always succeed? Fear of failure is one of the biggest distractions we use to stop us from advancing, progressing, and creating a difference in our lives, in other’s lives, and in the business world. When you are fearful, you limit, scrutinize and […]
By Cheryl Hyatt We live our lives in an increasingly digital age, with shifting social customs. With more connectivity, come more questions—and gaffes. These days, this question can be asked: Is texting work colleagues perfectly acceptable or extremely uncouth? Here are some guidelines for when it is and isn’t appropriate: Consider the organization. Texting, for […]
by Clara Capano As a coach and strategist, I work with many who strive for perfection in their businesses. I continually hear, “I’ll make the calls as soon as I know the script end to end,” or “I can’t go on a listing until I have my listing presentation perfected.” Don’t get me […]
By Felena Hanson As women we tend to be more cautious when it comes to decision making and risk taking. It is our nature to have everything in order and feel like we’re 100% prepared. That’s why when women feel stuck in their corporate job it can sometimes take a long time to “lean […]
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