After years of perpetual motivational ra-ra, telling people that they’re special and capable, nothing has changed; people still struggle with attainment. And they still struggle to launch their business into the pot of gold success that it can be…and it can be, if they lead by being selfish, scared & stupid.
Gregory and Flanagan share how when it comes to selling businesses and services, many don’t know what business they are really in. Sounds surprising indeed, but it is true.
For example, they recently we were working with some optometrists who thought they were in the medical industry, yet they made all their money selling frames – they were actually in retail fashion and if they want to maximize money they needed to build their businesses that way. Entrepreneurs need to know what business they are really in and how to work it out.
As regulars on ABC’s Gruen Planet, Dan Gregory and Kieran Flanagan at The Impossible Institute have worked with some of the most prolific companies, executives and individuals including Coca-Cola and Vodafone. But they believe, there has never been a better time to be a small business rather than a lumbering giant.
Tech means small now has most of the advantage of the big guys with the advantages of moving fast. Which means entrepreneurs are real competition. From personalization to speed and reactivity, you can be small today and still taken on, and even defeat the Goliaths. Would this be of interest to you?
In their newest book release Selfish, Scared & Stupid, Gregory and Flanagan share how to start a revolution, not a business.
The duo provides practical solutions for entrepreneurs to find the easiest, simplest and most foolproof way to design their systems and customer interactions.
They share, “the problem is that survival of the fittest has always favored the risk-adverse and self-serving; being selfish, scared and stupid is just human nature,” and to be successful entrepreneurs and businesses alike need to understand this, “…successful entrepreneurs do not follow the crowd. They zag. They challenge current expectations and they break the rules – ultimately, they’re stupid and it this can benefit them in all the right ways.”
In an interview, Gregory and Flanagan can expound upon these topics and more:
• What Business are You Really In?
• Why Entrepreneurship should be taught in schools.
• Start a Revolution Not a Business
• The Rise of Intrapreneurs
• Why Entrepreneurs Need to Think Stupid
• Why You Don’t Want to Look Like Everyone Else
• Surprise! The Best Ideas Don’t Always Win
• How to Take on Goliaths
• There is Opportunity in the Boring Bits.
• Sell an Identity Not a Product
• The Customer is Always Selfish
• Want People to Listen to You? Stop Talking about How Great You Are
• You Are Not a Snowflake – and why we need to stop talking about potential
• Think the Impossible.
• How Mental Flexibility Beats Mental Toughness
Gregory and Flanagan know a thing or two about behavioral relations and strategies for success working with major international brands, across a variety of industries—with a client list that includes Toyota, MasterCard, AMEX, Prudential, Sunbeam, Dove, Unilever, Coca-Cola, Fererro, Glaceau Vitamin Water, Nestlé, Accenture, GSK, Ernst & Young, Re/Max, McDonalds, Reebok, MTA Travel, and many others.
Would you be interested in an interview with Dan Gregory and/or Kieran Flanagan to share with your audience? In addition to an interview or Q&A, they’re happy to supply quotes or expert comments, as well as byline articles.
For further information or images, or to request an interview with Dan or Kieran, contact: Erica Diverio at 908-229-0724 or erica.rutan@tallgrasspr.com.
Published by WILEY, Selfish, Scared & Stupid is available now in paperback RRP $25.95 from www.selfishscaredandstupid.com.
Dan Gregory Credentials: A behavioural researcher and strategist, as well as an author, educator, international speaker and social commentator, Dan Gregory specialises in behaviours and belief systems – what drives, motivates and influences us. One of the most respected voices in the industry, Dan is a regular on ABC’s Gruen Planet and has worked with some of the biggest brands in the world: Coca-Cola, Unilever, Vodafone, MTV and News Ltd.
Kieran Flanagan Credentials: A behavioural researcher and strategist, author, educator and corporate coach, Kieran Flanagan is one of the only female Creative Directors in the world of MadMen and has won awards around the world for creativity and effectiveness. Kieran is a TEDx Sydney partner and speaks to audiences including the UN in Singapore and Coca-Cola. She is a passionate advocate for the commercial power of creativity and a return to more human engagement, cultures and leadership.
About The Impossible Institute: The primary role at The Impossible Institute is talent development and systems design. Our curricula develop the people and processes within your organization, school or movement such that they have a lasting, mission aligned capacity to generate multiple answers—autonomously. This process generates more effective and measurable results, increased internal capabilities are also more profitable, create greater team buy in as well as external engagement and ultimately create a more valuable and an enthusiastic workforce for clients and their customers. The pillars of the institute are Speaking, Training, Consulting and Content. We run programs for corporations, small business and schools including: Behavioural Branding™, Leadership & Performance by Design, Innovation & Collaboration Systems, and more.