|
 |
|
|
RELATED ARTICLES
Entrepreneurship Story; Over Regulation in Franchising Final Chapter Sally and Jim have launched their automotive franchise business and are now selling franchises; problems arise as lawyers and over regulation threaten to ruin their life's work, see how it ends; tragedy or success. A realistic story of modern day franchising. . . Entrepreneurial Traits that Drive Sales Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business ? you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren't evolving yourself, aren't you being counterproductive to your business development? Marketing our businesses isn't just about what ads to buy or what networking event to go to next; it's about us as people, as entrepreneurs. The following marketing traits are often overlooked by entrepreneurs but are pivotal to your long-term success. What's more, they cost very little yet earn a savvy entrepreneur a lot. Show Your Personality -- Customers want to know who you are. That's great that you offer the fastest tax services in town, or your gift baskets can be custom-made and delivered anywhere in 24 hours. But who are you? Your customers and prospects want to know. Especially if you're facilitating business on the Internet, building trust is key to making a prospect feel comfortable buying from you. One of the most effective ways to build trust is to express your personality. Can You Make Money Without Money? When I ask why you don't start your own business, I always hear, "I don't have money to start a business." CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises "The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools." - Confucius 5 TIPS for Home-Based Business Entrepreneurs Have you ever heard that only a small part (5%) of 'all' Home-Based Business entrepreneurs achieve success? Surviving the Three Pitfalls of Business Ownership While this idyllic life might be the reality for some entrepreneurs, it certainly isn't guaranteed. In reality, every entrepreneur has a unique experience depending on their decisions and plain, old luck. And while good luck may be hard to control, making good decisions isn't. Four Steps to Entrepreneurship As more and more people start or consider starting their own business, it is important that they understand the core steps that are required to launch successful ventures. These steps include spotting, assessing, selecting and executing upon opportunities. Great Tips Of Choosing An Office You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors: Independent Auto Detail Shop VS Biz Op or Franchise Owning a detail shop can be an exciting and rewarding business indeed. Many times an owner of an independent Detailing Shop will wish to add those items he/she believes their customers want. Since an independent detail shop is not a franchise or affiliate they can try new things and do what ever they want. They use their knowledge of the industry, a little intuition and luck; it is a best guess issue. For an independent detailing shop entrepreneur; there is no proven business plan to go by, but the savvy operator who is in touch with their customers seldom has to face a shot in the dark. Be Where the Pucks Going To Be The "Great One" said it best 7 Lean Marketing Laws For The Inspired Entrepreneur The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest. Electronic Tools for Entrepreneurial Success "Half of any job is having the right tool" was one of the earliest lessons I learned from my father growing up on a farm in Nebraska. As an organizing and productivity consultant, it continues to serve me well. Are You an Entrepreneur That is Starved for Time? Being an entrepreneur and running a successful home-based business is stressful at times, and can be hectic. Success within a home-based business though, absolutely demands time management skills, or the chores that need to get done will be left undone, and procrastination, as well as a serious "personal time deficiency" will occur. Entrepreneurial Ongoing Education Advice I would like to give some advice to all the up and coming entrepreneurs; if you really want to be a superstar not only do you have to work harder and smarter than the competition, but you must always keep learning. I built a company from a bucket of water and a sponge into a National Car Wash Franchise System in 23 states. To do this you need to know more than what they taught you in school and you can never turn off your brain. Every person is different and has different interests. But I would like you to read thru my recommended reading list. This is a list I hand out to MBA and Entrepreneurial Students when I give speeches. It is a list of recommended book, biography, audio tapes and movies. Oil Change Guys History; Part IV One trait of franchisors and something you will find in all their biographies both; official and unofficial is their competitiveness and refusal to give up. Now onto Part IV of our saga: Your Company Needs A Mission Statement; Make It Count Does anyone remember that book "Built to Last" done y the Stanford class and professor? Well change that to "Built to Merge." My grandfather was personal friends with Bill Hewlett and David Packard and I bet they would not have wanted this merger with Compaq either. It is interesting that one night about 3 in the morning I was reading that book and decided to change or mission statement and focus on the things that meant the most to our team and our customers. I stayed up all night writing that mission statement to make sure it was in line with the books comments on what it takes to make and keep a company great. This was about 5 years ago when "Built to Last" was the talk of the business world and it was written up in many of the newspapers, and magazines I was reading at the time. WSJ, Financial Times, Investors Business Daily, The Economist, NY Times, etc. Even hit the best sellers list for a while, not bad for a business non-fiction book by a professor. What Kind of Business Should I Start? It's not uncommon to reach your 30s, 40s or even 50s and still wonder, "What do I want to be when I grow up?" Few people are fortunate enough to be certain of their destinies early on and the rest of us are forced to do some soul searching. Taking Charge and Getting Results: The Choice is Yours As one of the most successful direct sales entrepreneurs in the industry, I have found there are two kinds of people in the world, those who would like success and those who are serious about success. There really is no in between. Think about it. Everyone wants success in their life; they want to make more money, have more time, have less stress and really make their mark in the world. The people who actually do it are the people who will not accept any alternatives. Goals and New Venture Creation More and more corporate workers are leaving their jobs to start new ventures. When taking this leap, it is important that the goals of these entrepreneurs are solid, as these goals may ultimately determine the success of the new venture. The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past Hair care has been around as long as humans have been on the planet. The earliest record of personal hair care dates back 2.5 million years ago, when brushes used to create cave paintings in Spain and France were adapted for use in hair grooming. Interestingly, many of the innovations in hair design that are still used today originated in the late 19th century.
|
|
|
Copyright © Advancing Women (TM), 1996- 