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5 TIPS for Home-Based Business Entrepreneurs Have you ever heard that only a small part (5%) of 'all' Home-Based Business entrepreneurs achieve success? Differentiation ? Smart Marketing Strategies for the Solo Entrepreneur Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, "So what makes you different?" Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer's confidence in you! Expand Your Resourcefullness! The success and failure for the entrepreneur is largely dictated by the ability to gain access to resources, both personal as well as those of others. 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And, most companies proudly mention their many partnerships in their business plans. Double Down on Marketing If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays if you can't play the big marketing game you may not even get the attention of the customers you need to grow your business. From Entrepreneur to Infopreneur: Make Money Selling Info Products The term "Infopreneur" is a relatively new industry buzz word that is making waves because it opens doors for entrepreneurs to generate new streams of income. Simply put, an infopreneur sells information. The New Paradigm for Entrepreneurial Success Entrepreneurship is a great magnet to deliver new ideas, unique approaches and innovative technologies. When conducted in a proper way, turning people into entrepreneurs improves a country's economic situation and aids sustainable progress. However, transition to become an entrepreneur is not that aspiring to all. Risks and uncertainties involved in starting a new business coupled with stagnant economy discourage people to step up the plate and take a swing. Oil Change Guys History; Part III Studying the history of franchise companies is interesting is watching all the ways they grew and all the partnerships, vendors and mergers along the way. It is a myriad of deals and team building, which makes it all possible. Continuing Part III of the saga: If It Was Easy Everybody Would Do It Q: I started my business about a year ago and everything is going fine. We're growing and making a profit, but the stress of running the business is really starting to get to me. I spend more time worrying than working. Sometimes the pressure is almost more than I can take. 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Youve Found Your Guru, Now What? In my last article, "Follow That Guru", I told you about the one (1) simple technique I used when starting my home business, "A Name". Be an Entrepreneur The Department of Labor predicts that the #1 employer in 2010 will be "self." A recent Internet poll of 25-44 year olds revealed that 90% of them hoped to own their own business. A survey conducted by Ernst & Young found that 75% of influential Americans believe that entrepreneurship will be the defining trend of the 21st century. Some of the factors that have attributed to the rise of the modern day entrepreneurial spirit are access to technology, a global economy, and corporate stagnation. Starting Your Business: It All Boils Down To Making Money and Saving Money Bootstrapping in the context of business start-ups refers to the use of creative financing approaches such as leveraging personal savings, credit-card debt, loans from friends and family, bartering, and other means to launch a business. Some business founders use bootstrapping because they have no other choice. Just about anyone who has approached a bank has learned that "only established businesses need apply." Bankers typically look for cash flow, assets, an established customer base, and a successful track record on the part of the business that is seeking a start-up loan. Obviously, this is a short list that is impossible to fulfill when you are just getting started.
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