Does A Company’s Reputation Rest On The Shoulders Of The CEO?

When you think Facebook, you think Mark Zuckerberg. When you think Amazon.com, you think Jeff Bezos. These and other examples of celebrity corporate leaders show that a CEO’s personal brand can work in concert with the corporation’s brand, helping elevate both in the public’s eye. “Like it or not, today’s CEO has been pre-cast in […]

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Advancing Women

Advancing Women