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Stand Out From the Crowd with Simple Marketing MethodsAlthough today's job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers' attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. BRAND YOURSELF. Target, Macy's, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you unique or different? What makes you a star? 2. CREATE SOLID MARKETING MATERIALS AND PACKAGE THEM WELL. Does your résumé present specific accomplishments, complete with results that demonstrate what you can do for a potential employer? If not, why not? Is it clean, neat, and easy to read? Do you have a personal business card? Does it convey quality? 3. WRITE POWERFUL COVER LETTERS that communicate your achievements, demonstrate you professionalism, and excite perspective employers. Use short sentences and short paragraphs. Keep them to one page! 4. HAVE YOUR 10-SECOND COMMERCIAL READY TO GO. Make it snappy and compelling! Use it to describe your skills or a recent accomplishment. 5. THINK ABOUT THE EMPLOYER'S NEEDS, NOT YOUR AGENDA. Never mind your agenda (getting a job), think about the employer's agenda (solving a problem). What problem are they trying to solve? Describe how you can help. Then follow up, follow up, follow up. 6. PREPARE YOUR TELEPHONE SCRIPTS. Write one to use when you get a live person on the line, a second when leaving your first voice mail message, and a third one for your follow-up voice mail message. Practice it in front of a mirror until you can deliver it naturally. Stand, smile, and speak into a mirror when delivering it. 7. EXPECT REJECTIONS AND OJBECTIONS. Handle them without getting flustered. "I can understand your concern about (their objection or concern), and because of my (skills, experience with, and so on) that has never been an issue." 8. LOOK FOR OPPORTUNITIES TO ADD TO YOUR SKILLS. Take a class, accept a volunteer assignment, or join a professional association. Learn, grow, and interact with the potential movers and shakers in your industry. Give them a preview of what you will deliver when they hire you. Mary Jeanne Vincent is the author of Acing the Interview tip cards featuring answers to the top 20 "killer" interview questions. Also included are tips for interviewing in the new economy, ideas for responding to illegal and trick questions, and suggestions for avoiding 10 deadly interview mistakes. Go to http://www.2bworkwise.com for free job search articles and to sign up for the free WorkWise e-zine. For information on individual job and career coaching or to find out about other practical, easy-to-use career tools call Mary Jeanne at 831.657.9151. |  | | | RELATED ARTICLES Job Tips For The Frustrated Job Seeker There is nothing more frustrating and depressing when you are out of work and trying to find a job and your job search is going no where. Don't feel bad, you are not alone and there is a good reason why searching for a new job can be so difficult. There is no doubt the job market has changed. 30 years ago when I applied for my first job I remember answering an ad in the paper, calling and speaking to a real person, going in for the interview, filling out a application, had the interview and was offered the $3.75 and hour shipping job. Things are not that simple today. Back then there was no voice mail, no email, you mailed in a typed resume, who had a fax at home? You called and talked to a real person. You may of filled out a application but not the dozen forms you need to today. And you never had to prove you were legally allowed to work in the United States. What is Absolutely the Best Day to go on a Job Interview? First of all, to fully understand and appreciate the answer, a couple of givens must be taken into account. What I believe to be the most important item for dealing with an interview successfully is, your attitude. Your attitude determines the outcome of every interview. The core competencies must be there in order for you to get the interview in the first place but, your attitude during the interview will be what ultimately gets you accepted or rejected for the position. If it was as simple as, "I can do the job", there would be no need for an interview in the first place - the employer would just hire based upon the resume. The Springtime of Your Career Rick Jarow, author of Creating the Work You Love, introduced many of us to the notion of career seasons. When we're struggling with a career, we're most likely to think of winter. At some point a career change (or other transition) feels like being buried under a coat of ice, hibernating through long, dark days. Hopefully we learn to see the beauty of winter -- sun on the snow, clear air, the bare outlines of trees denied their leafy cover-ups. How To Answer Your Call In Mid-Life Hank Bochenski's story proves it is never too late to walk away from a life you feel trapped in and do something that you really love. Should You Join a Modeling School for Petite Modeling? If you are thinking of breaking into the petite modeling industry and wondering if you should hundreds of doll ars on modeling school or classes you need to read this article. Here are few facts about modeling schools. 15 Tips for Writing Winning Resumes The thought of writing a resume intimidates almost anyone. It's difficult to know where to start or what to include. It can seem like an insurmountable task. Here are 15 tips to help you not only tackle the task, but also write a winning resume. 1. Determine your job search objective prior to writing the resume. Once you have determined your objective, you can structure the content of your resume around that objective. Think of your objective as the bull's-eye to focus your resume on hitting. If you write your resume without having a clear objective in mind, it will likely come across as unfocused to those that read it. Take the time before you start your resume to form a clear objective.   2. Think of your resume as a marketing tool. Think of yourself as a product, potential employers as your customers, and your resume as a brochure about you. Market yourself through your resume. What are your features and benefits? What makes you unique? Make sure to convey this information in your resume.  3. Use your resume to obtain an interview, not a job. You don't need to go into detail about every accomplishment. Strive to be clear and concise. The purpose of your resume is to generate enough interest in you to have an employer contact you for an interview. Use the interview to provide a more detailed explanation of your accomplishments and to land a job offer. 4. Use bulleted sentences. In the body of your resume, use bullets with short sentences rather than lengthy paragraphs. Resumes are read quickly. This bulleted sentence format makes it easier for someone to quickly scan your resume and still absorb it. 5. Use action words. Action words cause your resume to pop. To add life to your resume, use bulleted sentences that begin with action words like prepared, developed, monitored, and presented.   6. Use #'s, $'s and %'s. Numbers, dollars, and percentages stand out in the body of a resume. Use them. Here are two examples: Managed a department of 10 with a budget of $1,000,000.Increased sales by 25% in a 15-state territory. 7. Lead with your strengths. Since resumes are typically reviewed in 30 seconds, take the time to determine which bullets most strongly support your job search objective. Put those strong points first where they are more apt to be read. 8. Play Match Game. Review want ads for positions that interest you. Use the key words listed in these ads to match them to bullets in your resume. If you have missed any key words, add them to your resume. 9. Use buzzwords. If there are terms that show your competence in a particular field, use them in your resume. For marketing people, use "competitive analysis." For accounting types, use "reconciled accounts."  10. Accent the positive. Leave off negatives and irrelevant points. If you feel your date of graduation will subject you to age discrimination, leave the date off your resume. If you do some duties in your current job that don't support your job search objective, leave them off your resume. Focus on the duties that do support your objective. Leave off irrelevant personal information like your height and weight. 11. Show what you know. Rather than going into depth in one area, use your resume to highlight your breadth of knowledge. Use an interview to provide more detail.   12. Show who you know. If you have reported to someone important such as a vice president or department manager, say so in your resume. Having reported to someone important causes the reader to infer that you are important. 13. Construct your resume to read easily.  Leave white space. Use a font size no smaller than 10 point. Limit the length of your resume to 1-2 pages. Remember, resumes are reviewed quickly. Help the reader to scan your resume efficiently and effectively.  14. Have someone else review your resume. Since you are so close to your situation, it can be difficult for you to hit all your high points and clearly convey all your accomplishments.  Have someone review your job search objective, your resume, and listings of positions that interest you. Encourage them to ask questions. Their questions can help you to discover items you inadvertently left off your resume. Revise your resume to include these items. Their questions can also point to items on your resume that are confusing to the reader. Clarify your resume based on this input.  15. Submit your resume to potential employers. Have the courage to submit your resume. Think of it as a game where your odds of winning increase with every resume you submit. You really do increase your odds with every resume you submit. Use a three-tiered approach. Apply for some jobs that appear to be beneath you. Perhaps they will turn out to be more than they appeared to be once you interview for them. Or perhaps once you have your foot in the door you can learn of other opportunities. Apply for jobs that seem to be just at your level. You will get interviews for some of those jobs. See how each job stacks up. Try for some jobs that seem like a stretch. That's how you grow -- by taking risks. Don't rule yourself out. Trust the process. Good luck in your job search!  Copyright 1999 - 2004 Quest Career Services, LLC. All Rights Reserved. How To Find A Telecommute Job The answer may be easier than you think, but there's a catch. Changing Careers? How to Get Around the Three Major Mental Roadblocks to Success A part of you can't wait to dive into your new career -- but you're also smart enough to know that you can expect a few bumps along the road to success. By far, the biggest roadblocks exist between your own two ears! 10 Steps to Escape the Job World and Create the Life You Really Want 1. GET THE POINT ? OF LIFE, THAT IS. How many of us will look back in our old age and wish we'd gone to more meetings or put in more overtime. The point? Despite pressure to "play it safe" by sticking with your day job ("...but dear, you have a good job, you want to be HAPPY too?") you have every right to follow your entrepreneurial dreams. With the realization that life is for living comes the understanding that it is up to you ? and you alone ? to create the kind of life you really want. 2. GET THE RIGHT PICTURE. Be honest. How much time do you spend bitching about your lousy boss, hellish commute and on and on? As satisfying as a good gripe session is, you're wasting precious energy on the wrong picture. Five minutes a day spent visualizing your ideal work-life and fashioning a plan to get you there will move you far closer to your goal than 30 minutes of complaining about what you don't want. Bottom line: You won't see yourself doing it until you can see yourself doing it.3. GET CLUED INTO YOUR PASSION. The most successful entrepreneurs love what they do. Haven't quite figured out where your passion lies? Start paying attention to situations or things that grab and keep your attention. Focus less on your skills (what you CAN do) or your resume (what you HAVE done) and instead, try to tune into what it is you really LOVE and WANT to do. What types of things did you love to do as a child? What kinds of characteristics or talents do people compliment you on? What kind of work or lifestyles do you envy? If you don't yet have the knowledge or skills to turn your heart work into a business venture, make it your business to fill the gaps.4. GET A GRIP ON "IT." In her book Feel the Fear and Do It Anyway, Susan Jeffers says IT is what scares you ? and ultimately, what's holding you back from going after your dream. Perhaps your fear centers on money, or that you're not "smart enough," or that you'll fall flat on your face. Let's face it ? shaking up your life is scary. Yet, "Unless you walk out into the unknown," says Tom Peters, "the odds of making a profound difference in your life are pretty low." So go ahead and indulge in your worst-case fantasy. Then get busy figuring out what steps you can take to prevent it from happening.5. GET REAL. You've seen the easy money pitches: "Earn $1,000 a week stuffing envelopes in the comfort of your own home." Sounds great, right? Now, snap out of it! Launching your own business takes time and effort. You should also expect a drop in income ? at least in the beginning. Now is the time to revisit the ideal life you outlined in Step 2 and ask yourself, "How much do I really want my ideal life? What am I willing to do or give up to get it?" If you are serious about living life on your own terms, the sacrifice will be worth it.6. GET INFORMED. Change always seems scarier when you have either inadequate, or worse, inaccurate information. Go to the library. Join associations. Talk to people who have started similar businesses. Take classes. Read trade publications. Subscribe to ezines. The more informed you are, the less "risky" the risks become. 7. GET READY. A goal has been described as a dream with a deadline. Take out a calendar. Even if you haven't nailed down all the details, you should still go ahead and set a target date for when you want your "new life" to begin. Besides being a great source of motivation, knowing how much time you have between now and "D-ream day" lets you create a realistic plan for hitting it. 8. GET SUPPORT. Enthusiasm is contagious, but so is pessimism. Avoid the nay Sayers and try to seek out others who share your passion for living life on your own terms. Consider meeting weekly with other aspiring entrepreneurs to generate ideas, share information and help each other stay on track.9. GET GOING. To keep from being overwhelmed ? yet still make headway ? break your larger goal down into more manageable steps. Then, no matter how hectic thing get, pledge to take at least one action a day. Even the smallest actions ? jotting down a new idea, reading a single page, or making one phone call ? start to add up. And, once you actually get the ball rolling, it's hard to stop!10. GET GRATITUDE. At the same time you're setting your sights on achieving your future goal, be mindful of how much abundance you have in your life RIGHT NOW! Changing course is a journey. Count your blessings and enjoy the ride. When you think about it, it's all we really have. Travel Light to Work As a frequent traveler, my goal for each trip is to travel light. Despite thoughtful planning, sometimes that goal is shattered when I go to close the suitcase and realize I need a larger, or even second one. I can't always get my packing right and end up taking more than I need. When that happens it's frustrating. I hate lugging extra baggage and feeling encumbered. Successful Job Search: Knocking Out The Competition Most of the time, competition stimulates us, gets our juices flowing, generates creativity, a sense of excitement, and motivates us to perform at our best. Looking for work is another matter! When it comes to financial survival, to regaining independence and self-worth, competition can be crippling. Getting A Leg Up Legging Up Your Competition Five Powerful Tips for Interns Interning is about more than earning money during summer break. It's a wonderful way to gain work experience and lay the foundation for your future career. But to get the most out of it, you have to do more than just land the job, show up for work and collect your paycheck. Here are some tips that will help you get the full benefits of interning: Simple Tips to Move Forward on the Job, Part II After establishing a trusting relationship with the safety officer, it would be helpful to document what was talked about with the safety officer. What kinds of information was shared? Was that person helpful? Was another meeting or on-going meetings scheduled? Did the frequent meetings taper off so that there was still communication, but on an informal basis? Writing Great Cover Letters Cover letters are an essential ingredient to your complete résumé package. This is the best opportunity for you to demonstrate your personal character, knowledge of the company and your business writing skills.The following is a relatively generic format for creating your cover letter. Note that most cover letters are designed to target a specific company or at least a specific industry.First ParagraphYou must spark the employer's interest. Focus on your unique characteristics, whether they are based on experience or personal traits that will benefit the company. Don't simply restate your résumé objective statement. You must command attention, not simply alert the employer that you are applying for a position (they already know that!).Second ParagraphProvide more detail about your professional qualifications or relevant educational background. Highlight your professional accomplishments and/or achievements, not responsibilities. Use active verbs when describing things that you have done and back it up with a statistic or concrete fact when possible. Tailor this paragraph to the position that you are applying for.Third ParagraphDemonstrate knowledge of the company, their industry, and the challenges that they may be facing. This is where you connect what the company needs in an employee and the skills that you bring to the table. You want to implicitly show your knowledge of the company without regurgitating something you read on the company's website. Alluding to general industry trends that are affecting the company will let the employer know that you can see the big picture and how your position affects the company's strategy.Fourth ParagraphThis is the final paragraph of most cover letters. You should demonstrate your confidence and enthusiasm in working at the organization. Be sure to include a call to action, requesting an appointment with the decision maker (using the word appointment over the word interview helps make you sound more confident and professional). It is also recommended that you alert the employer that you will follow up with them, usually one week after sending your résumé package. Seven Deadly Types of Job Recruiters Collect them all! Resume Layouts ... The Hidden Pitfalls Options for Resume Layouts The Interviewable Resume It is rumored that the only word William Shakespeare wrote on his resume was "Available." We'll probably never know if that is true. But it raises an interesting question. How much information is too much and how much is too little when dealing with resume copy? The Not-So-Effective Cover Letter Here's a newsflash: Cover letters work, plain and simple. This is why I'm intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, "What's your problem with cover letters?" Here's what I found out. Cover Letters Cover Letters: Are you telling them what they want to know? |
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