Entrepreneurship as Your Passion


As a wider range of companies start to consider adopting video conferencing platforms, Entrepreneurs running smaller businesses should not look aside. As the capabilities of video conferencing increase, and the prices become more accessible, the benefits that video conferencing solutions can have for small businesses continue to grow. When correctly utilising video conferencing, small to mid-size businesses (also called SMBs) are able to conduct web meetings with a team that might span the globe, or simply work more productively at home. Platforms like BlueJeans Network have found the five best ways to use video conferencing for Entrepreneurs looking to make the best of it.

Working With Home-Based Employees
Forbes have recently reported that a growing number of Americans are now working from home, with approximately one in five working from home at least once a week. Increasingly, employees are making use of the fast network speeds that are available to them within their own home to have flexible working hours and a productive home-based environment. However, how does your business collaborate productively with members of staff that are home-based? Through video conferencing services of course. Especially useful for small businesses, where staff members generally have a team of key individuals to work with, is the ability to video chat with staff whether they’re in a different office, sat in their kitchen or have jetted off on a vacation. Video conferencing services mean that a face-to-face meeting can take place even with the geographical boundaries that exist between employees, which is incredibly useful for decision making and overall productivity.

Reducing Travel Commitments
As an Entrepreneur, you should think of your employees as your biggest asset. These are the people who are spending their time every day to help you grow your business. Video conferencing can help you offer them a far better work-life balance, by removing lengthy business trips. Whilst some employees enjoy travelling, and are used to life on the road, many would also prefer to stay at home with their families if possible. As a small business owner, it’s important to keep every member of staff in top shape and that means ensuring that they don’t use all of their energy taking trips to visit clients that they could simply video call from the office. High quality video conferencing software will help to reduce the stress of travel for your key staff members, whilst still ensuring that you can have personable relationships with your clients across the globe.

Saving Money
Entrepreneurs need to consider their money before making any big decisions that could impact their business. As travel costs rise further, making regular trips to visit clients is not always possible. With video conferencing, you won’t need to send staff members on expensive airplane trips with hotel stays and car hire expenses – you can maintain a high quality relationship with your clients through your collaborative video conferencing service. Whilst the video conferencing service of choice usually has an initial cost up front, but then the saving that you make through the reduced travel expenses ensures that return on investment is usually both certain and swift.

Creating More Personal Relationships with Clients
When considering investing in video conferencing software with the small budgets that small businesses usually have, bosses will often ask what video conferencing will do for their business that email couldn’t. The answer is simple – video conferencing will help you build relationships with your clients in a face-to-face capacity, opening the door for a personal relationship with your client. Rather than just sending reams of text to one another through email, a quick video call will open up the channels for a series of things that an email can’t; facial expressions and body language being two key things. Being able to see the client will help to make the meeting feel friendlier and you and your staff more familiar to them. UPS’ small business blog suggests that you should hold a regular meeting using video conferencing software. This could take place once a week or once a month depending on the size of your business and your overall time capability – but it would be a good time to have a friendly conversation to talk about your product, answer any questions, receive service feedback and educate your prospects. By providing a regular face-to-face contact for your clients, you will open up the channels of communication and will always be on hand to ensure that they are happy with your service.

Conclusion
Entrepreneurs running small businesses face a series of challenges which are incredibly different to those faced by large corporations – but that doesn’t mean that they shouldn’t be utilising the tools that are available for large businesses to reap their own unique benefits. With the right video conferencing software, such as BlueJeans, you will be able to maximise the opportunity of your small business; keeping your staff happy and balanced working from wherever they feel the most comfortable and productive, ensuring cheaper travel costs for face-to-face meetings and expanding on your personable relationships with key clients with ease.

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